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Case Study

Know Your Roots

The IdeaKnow Your Roots began with a simple idea: tell a story that felt legendary while staying anchored in history.

Grounded in EvidenceEvery historical moment was reconstructed from real photographs, so while the narrative embraced a larger-than-life tone, each depicted event was grounded in documented evidence.

Built In-HouseConcept, research, pre-production, producing, and post — handled internally, bringing in specialized production crew only where needed on set.

A Year on the MoveFilmed over more than a year across six countries and states, we piggybacked on existing shoots whenever possible, capturing pieces as opportunities arose. The largest investments became travel and crew rather than mounting expensive standalone shoots.

Why It MattersOne of the projects I'm proudest of — not because of its scale, but because of how much we accomplished through careful planning, resourcefulness, and a relentless commitment to authenticity.